Design of the industrial zone of the Caen La Mer Urban Community (south industrial zone)
Project carried out for the Caen La Mer Urban Community
Order date: June 2013
Start of work: summer 2013
Planned delivery date: March 2014
The Caen La Mer Urban Community wants a more coherent design for its industrial zone. Currently there are 8 activity areas, which must be joined together. The goal of this project is above all to help people find their way throughout the zone. The challenge consists in proposing effective and scalable signage solutions to give users essential location data clearly and efficiently.
A simple identification method and clear signage
To help visitors find their way from the off-site approach to their destination, we designed coordinated and complementary signage. The size and shapes of the signs depend on their function. Graphic codes - colours, typography, layout, etc. - establish a strong visual link between all these different signs and provide a common theme to help visitors find their way.
Within the site, directions are given using "streets" and "unit numbers" assigned to each company. Maps are also positioned at strategic locations.
In order to provide coherent and scalable direction signage, the signs indicate street names rather than business names.
Effective and differentiated information
Directional signs are posted at the entrance to the area. Totems (Etoile® Totem) clearly identify the entrance to the area and its location. These totems feature the colours of the Urban Community, and the names of the towns in which the area is located.
Once in the area, directional signs (Dx3® First) show users the direction to follow to find an "i" point (information point).
The information point ("i" point) represents the central component of the area's direction signage. It comprises an identification totem (Etoile® Totem with "i" point symbol), a Service Information Relay (SIR) and interactive terminal.
The totem allows visitors to find the information point remotely.
Users go to the interactive terminal. Using the interactive screen, they search for the business they want, by type of activity or company name. They see a company information card and its location in the area (coordinates referring to the grid shown on the map given on the SIR).
The user can then go to the Service Information Relay (Etoile® SIR). Using the grid (grid technique used in topography) the user can find the company on the map, by means of the company coordinates (letter + number), with an overall view of the area. The user then leaves the "i" point to go to the company. All along the route and especially at possible "decision points", there are signs giving the current location as well as directional signs. These are Etoile® twin-mast signs.
Street signs and company unit numbers (Lx3® City) provide the final directions along the route.
This project is as yet unfinished, and it is too early to assess the benefits. Nevertheless, the new design of the industrial zone is potentially quite valuable: many businesses have moved in and many hauliers, especially foreign, visit regularly. This design should allow people to figure out where they are and where they want to go more easily. Usage is measured by the interactive terminals, which record each use. For example, one of terminals in the industrial zone was consulted more than 430 times between May and December 2013.